Can you recall an ad you saw yesterday? What about the last ad you saw today? Chances are you will probably have some difficulty answering these question—even though, statistically speaking, you view over 5,000 ads a day. This is because, as a whole, our culture has been overloaded with ads, so much so that we have become desensitized to traditional marketing techniques. When we realize we are being sold something, we instantly tune out.
Trying to market your business in a market oversaturated with traditional marketing techniques can be difficult. To truly reach your customers, you often have to come up with novel, experimental marketing techniques. If you are having some trouble doing this, Big Apple Props may have just the solution for you: custom advertising props.
Whether you are preparing for an upcoming trade show or plan on hitting the streets for some guerrilla marketing, using a unique and custom-made form of advertising can be the way to differentiate your brand from the rest and inspire consumer engagement. Read on to learn about some of the possible strategies for using custom sculptures and advertising props to grow your brand.
Build an Industry-Specific Prop
What defines your industry? We can take this defining quality and bring it to life. Say, for example, you just built an app. We could take an image from your app and put it on a giant three-dimensional cell phone.This is a sure way to gain some attention at your next trade show. Regardless of your industry, the professionals at Big Apple Props can fabricate a custom 3D prop that will gain attention and grow your business.
Showcase Your Brand
If you need to build brand recognition, creating a custom prop can help solidify your brand and build awareness. For example, even if you don’t have a mascot, we could turn your logo into a mascot. Transforming your flat, 2D logo into a three-dimensional object will drastically improve your brand exposure at the next trade show or when placed outside of your business. If you are unsure how this might work, the expert designers at Big Apple Props can work with you to find a 3D solution that’ll best showcase your brand.
Create a Laugh
Humor is a great way to make an impression. Whether it’s making a stylized and exaggerated mascot to represent your brand or designing a prop that clearly represents your product and also begs to be included in a photo, the possibilities for creating a big laugh are endless when it comes to experiential marketing. At Big Apple Props, we can fabricate an array of notable characters and virtually anything you can imagine to help you achieve this. Remember, if you can dream it, we can create it!
Build a game
Another possible use for your custom-made advertising prop is to build a game. Activities and games are a great form of experiential marketing. We could, for example, build a custom prop that functions as a ping-pong table. Props that encourage interaction are sure to make an impression and create a real connection between your company and potential customers.
Modern day marketing is becoming all about building relationships with your potential customers through unique and memorable experiences. These techniques will stimulate positive word of mouth, exposure, and ultimately help grow your business.
Our skilled team of technicians, designers, and sculptors can use the latest modeling technology to bring your creations to life. When you work with us, the sky is truly the limit—which is why we say: if you can dream it, we can create it!