Window displays are wonderful tools for drawing people into your store, but they need to be effective.

As a thriving business in the heart of Brooklyn, we know how important foot traffic is for your store, and the best way to get more foot traffic is with a window display. Window displays are powerful for drawing people into your store, but you need to know that not all window displays are created equal. It takes time and money to create a window display, so you want it to be effective. Here are a few tips to help:

#1. Figure out what message you want to send.

Believe it or not, showing off your merchandise isn’t the only thing a window display is good for. It can help you announce sales, new product lines, seasonal items and so much more. Before you sit down and start designing your window display, think about what kind of message you want to get across to your audience.

#2. Make sure any signs you display are big enough and easy to read.

The great part about a window display is that you don’t need a lot of text to get your message out there. Having a sign or two can help, but it will be no good to anyone if people can’t read it. Any signage you display needs to be easily visible.

#3. Don’t forget to use props.

Window displays go beyond regular signs because they are three dimensional, so why would you want to stick with just two dimensions for your display? Take advantage of that extra dimension with custom props from Big Apple Props!

Would you like to learn more tips for designing an effective window display? If so, please stay tuned for our next blog.